UGG X VERY IMPORTANT PUPPIES UNVEIL CANINE COLLABORATION

The brands join forces to launch first-ever dog booties inspired by the iconic UGG® Classic boot

SANTA BARBARA, CA (Dec. 22, 2020) – Solidifying that fashion knows no species, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) and New York City-based dog lifestyle brand Very Important Puppies (V.I.P) team up to launch UGG® x V.I.P, the first-ever UGG® canine collaboration. Melding the snug world of UGG® with Very Important Puppies’ utility-driven streetwear designs, the collection fuses the understated neutrals of the iconic Classic Boot with V.I.P pop colors, making for sartorially functional pup footwear. 

The four-legged footwear is cast in rich faux suede, featuring fluffy faux fur trim accents with signature overstitch seams. The booties boast an easy-entry front opening and an adjustable wrap around hook-and-loop strap for a secure fit, finished with a durable rubber outsole for maximum coverage in any weather.

With the support of Los Angeles-based creatives Steph Shep, Sami Miro, Amelia Gray, Devin Brugman, Elysee Sanville and Maeve Reilly, the UGG® x V.I.P capsule demonstrates how owners can now match with their pups. Street style photography, shot by Emanuele D’Angelo features owners in the UGG® Classic Short alongside their furry sidekicks, wearing UGG® x V.I.P Dog Booties.

The UGG® x Very Important Puppies collection is available Dec. 22 for pre-sale online exclusively at ugg.com and veryimportantpuppies.dog. The collection will also be available at the UGG® New York City Fifth Avenue flagship store and select Nordstrom stores and Nordstrom.com, late 2020.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @ugg #feelUGG

About V.I.P (Very Important Puppies), Inc.

Very Important Puppies (V.I.P) is the furry brainchild of sisters Sabrina Albarello and Katerina Karelas. After building careers in fashion and business respectively, the two teamed up to create elevated clothing and accessories for dogs. Designed for style, function, and play, the brand embodies the pure love of stepping out with your pet. V.I.P pieces are made from fabrics as durable and cozy as those tailored to humans, with design details that look refined and cater to dogs’ size and gait. Each collection is made in New York City, and cut to wear comfortably on the canine frame. ​The highly collectible collaborations are limited edition and ever-changing.